Cygmax Institute of Management Studies, Hyderabad -- building bright Careers: Guest Lecture

"Effective Marketing of Financial Products" by Mr. K.V.R.B. Harinath

Cygmax Institute of Management Studies conducted a Guest Lecture for its students and faculty at its Hyderabad campus, on September 20, 2008, on ‘Effective Marketing of Financial Products’. The Speaker of the session was Mr. K.V.R.B. Harinath, Sr. Vice President, SKI Retail Capital Limited, Shriram Groups

Profile:

Mr. Harinath is an MBA Marketing from Osmania University, B.E. from Andhra University. Presently he is associated as Vice President, with SKI Retail Capital Limited, Shriram Groups for last 14 years. Earlier he worked as Regional Manager for APDDCF Ltd., and was designated in Key managerial positions in various reputed organizations like Jumani Ice Creams Ltd, Shree Dairy Products Ltd etc.

Welcoming the Guest, Director, Staff & Students - Ms. Swati Prasad

Introducing the Guest - Mr. Anwar Hussain Shaik

Mr. Harinath advised the students to follow the Success Mantra of KLB so that they are successful in their Sales/Marketing careers, be it financial products or otherwise. KLB formula consists of - KNOW THE JOB, LOVE THE JOB AND BELIEVE IN THE PRODUCT.

The key to selling financial products is building and nurturing credible relationships, as it is a game of relationship selling.

All students should inculcate Positive Attitude and sound value systems, which are the foundation for one’s professional career. In today’s fast changing age, it is important that students should keep themselves updated with latest developments.

In order to sell a product successfully, students should build in-depth knowledge of the product/service. Only such of the people that are passionate about their jobs, can be successful in their careers.

Thanking the Guest - Mr. ORS Rao, Director

Prof O.R.S. Rao, Director of Cygmax Institute of Management Studies highlighted that Financial Services is one of the most potential sectors for jobs for MBA students and exhorted the students to implement the suggestions given by Mr. Harinath.